Professional Summary


A seasoned expert in the end-to-end development process, from market research and product design to sourcing, managing supplier relationships, and guiding launch and listing strategies. Demonstrated track record in redesigning internal systems, optimizing workflows, and launching high-performing SKUs. An expert in merging trend and data-driven ideation, utilizing tools like Helium 10 and Jungle Scout for successful product launches. Seeking a dynamic remote role to apply expertise in driving innovation and sustained growth.

Significant Accomplishments

  • Identified, designed, and developed Dragonfly’s fastest-ramping product, achieving a quarter-million in first-year sales with organic TikTok virality, on track to surpass one million in 2024.

  • Selected from a team of 13 to lead the redesign of Dragonfly’s PLM system, optimizing workflows for enhanced efficiency and seamless collaboration. Collaborated closely with the internal tech team for successful implementation.

  • Optimized Dragonfly’s internal Amazon and FBA product research tool, providing comprehensive training content to empower staff with effective strategies and promote a data-driven approach to product development.

  • Designed and developed Pakt Bags “Anywhere collection” which was launched on Indiegogo and raised over 100K in pre-orders within the first 7 days of crowd funding.

  • Increased gross margin across L.L.Bean’s Travel assortment by an average of 6% through cost engineering and optimization.

  • Structured and successfully piloted a new sample development work-flow through L.L.Bean’s FlexPLM system to be rolled out across multiple categories. Resulted in a 43% decrease in vendor correspondence workload. 

Professional Experience

Dragonfly Commerce | Senior Product Developer | Remote, December 2021-Current

  • Responsible for identifying lucrative product opportunities in Amazon ecommerce: implementing a data-backed approach, leveraging analytical tools including Helium 10, Jungle Scout, Analytic Index and AI-generated review insights to inform top-of-funnel ideation with keyword analytics, sales data and robust preliminary ROIs.

  • Successfully launched 65+ products from conceptualization to market in 2023; collectively, these products contributed $800K+ to the top line across diverse categories like home decor, sporting goods, toys, DIY, beauty, health, and more.

  • Elevated to Lead Ideation role in 2023 and have since identified 80+ new product ideas and optimized the tools and processes the PD team uses to identify successful products. 

  • Played a pivotal role in merchandising; translating market opportunities into successful launches with a keen understanding of the customer marketing journey. Reviewed and approved listing copy, photography, and keyword strategies.

  • Conducted thorough research on design and market trends, showcasing a unique
    fusion of trend and data-driven ideation methods. Developed a deep understanding of customer demographics and preferences.

  • Drove all aspects of the end-to-end development process, including sourcing initiation, design spec creation, packaging design file review, compliance, patent checks, and listing copy approval.

  • Established and nurtured cross-functional relationships, fostering successful workflows.


    Pakt inc.     | Lead Industrial Designer | Remote, August 2020 - August 2021

  • Acted as the Design Lead for Pakt Bags. Responsible for product design and development of all softgoods and hardgoods.

  • Conducted market research to identify material innovation and product trends.

  • Designed experience enhancing travel bags and accessories for Pakt’s adventure oriented and eco conscious consumer base.

  • Generated BOMs and tech packs for all products through sampling and production. 

  • Acted as the main channel of communication between suppliers and vendors throughout sampling, and cost negotiations.

  • Implemented new department work-flows across design and operations to improve efficiencies and increase speed to market.

  • Developed and managed calendars to meet internal and external milestones for development and production.

  • Designed sustainable packaging for new and existing products and managed graphic design contractors to ensure product launches presented a unified brand vision.


L.L.Bean | Product Developer / Designer | Freeport ME, March 2016 - March 2020

  • Acted as the sole product developer/designer for L.L.Bean’s $72 million dollar Bag and Luggage category.
    Identified seasonal market opportunities and presented product concepts and material innovations to senior leaders and cross-functional business partners.

  • Designed new products, completed their BOMs and technical specifications.

  • Conducted research and visited trade shows to identify material innovation and product trends.

  • Acted as the main channel of communication between suppliers and vendors throughout sampling, and cost negotiations.

  • Frequently traveled to Asia to meet with mills and factories to develop new hardware and materials, and to improve construction quality.

  • Managed multiple seasonal calendars to meet production deadlines.

  • Responsible for cost engineering of all new and existing products.

  • Designed hang-tags and packaging for products in our line.

  • Ensured that margins and quality aligned with overall brand position and merchant’s pricing strategies.

  • Vetted quality through lab testing and integrating customer feedback from focus groups and MESH01 wear testing.

  • Acted as the Product Manager for co-label and private label projects with Flowfold, Eton Electronics, and the American Watch Company.


Boston Bag Co | Product Designer & Brand Strategist | Boston MA, 2013 - 2017

  • Successfully coordinated the expansion and redesign of Boston Bag Co.

  • Developed and introduced a new product line and brand identity for the 88 year old company.

  • Initiated full redesign of their bags from industrial, into a high-end consumer product resulting in an entirely new stream of revenue.

  • Supervised factory changes and material sourcing to integrate the new product line into their factory.

  • Envisioned and brought to life the company’s new brand identity and web presence through Squarespace’s content management system.

Education

Massachusetts College of Art and Design 2011-2015
BFA in Industrial Design, 3.96 GPA

Champlain College 2009-2011
Graphic Design program

Fashion Institute of Technology 2019 Course:
“Costing - How to win the garment game”

Cotton Inc. University 2016-2018 Course Certifications:
-Finishing Processes
-Knitting and Weaving Fundamentals -Dying Science
-Garment Wet Processing Technologies -Knit Manufacturing
-Modern Printing Science

Areas of Expertise  

Amazon eCommerce:
Pinpoints market strategies to expand successful product launches and grow brands.

Product Design:
Leverages 11 years of expertise to design market-relevant, functional, and aesthetically pleasing consumer goods. 

New Product Ideation:
Fuels top of funnel product ideation across a broad range of product categories.

Market Analysis:
Implements data-driven market analyses to inform strategic decision-making.

Keyword Analytics:
Utilizes advanced tools for market analysis and launch optimization.

Cross-Functional Collaboration:
Leads cross-functional teams, fostering collaboration for efficient project management. 

Merchandising Strategy:
Translates market opportunities into successful launches with optimized product listings and keyword strategies. 

Cost Engineering:
Implements ROI strategies for optimal margins and scalable business growth.

Trend Forecasting:
Conducts research and utilizes trend reports to inform brand and product strategies.

Manufacturing Processes:
Utilizes cost engineering for optimal margins and scalability. Collaborates with sourcing and vendor partners to engineer products to hit target margins.